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Published Sep 09, 20
6 min read

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Many of the people who visit your site will want to know where you’re located. Will it be easy for them to get to your practice? Include a map of your practice as part of your website design. They can open the map and get directions from their house. Then, they’ll know if your office is close to their homes.

This is frustrating, and now, some people only call practices if they know they can schedule an appointment. Include “Accepting New Patients” on your site if your practice is currently taking new appointments. You also need trust signals on your website. These signals build trust with visitors and increase your conversion rate.

If people don’t see these trust signals, they might leave the site and search elsewhere. Any website design for dentists should include a call to action (CTA) on every page. Your CTAs can differ based on the page but might include telling people to call for an appointment or to enter their information to receive a free download.

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Effective website design for dentists doesn’t just include the best practices. The best designs also avoid common mistakes. Learn some of the most common mistakes found on dental websites. If you offer lots of dental services, you might want to lump them all together, so you can avoid creating content for each service.

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Take the time to create amazing content for each service. Also, include an “About Us” page, homepage, and more so your visitors find everything they need on your site. You need to break up the content on your website so it’s easy to follow. If people just see a wall of text, they’ll be overwhelmed.

Contact us for a free assessment and quote for your custom website design. Follow us on Facebook for daily updates and dental marketing tips! At one time, you relied on word-of-mouth advertising for your dental practice. You knew that providing the best service to your patients was enough to get the word out that you are a dentist they can trust.

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Basically, it matches the keywords typed into the search box with websites that optimize for different ranking factors. The better the search engine optimization strategy, the higher the website shows up in the results. You want to be on the first page of Google’s listings, so you can get as much organic (free) traffic as possible.

More than 70 percent of searchers click on one of the sites listed on the first page of the results. Websites on the second and third pages only receive 5. 59 percent of the clicks, so the first page is certainly coveted. To make it to the first page of the results, you need to address the different SEO ranking factors.

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Your SEO strategies help search engines understand what your site is about and where it should rank when people conduct online searches. The best websites optimize the: Content Title Tag URL Images On-Page and Outbound Links If you’re new to SEO for dentists, this can be confusing, so let’s break down each on-page ranking factor.

Until several years ago, dental practices would stuff their websites with keywords to move to the top of the search engines. Search engines realized they were not delivering the best content to people when they put the keyword-stuffed websites at the top of the list. Because of that, dentists have to find a balance between keywords and high-quality content.

Your content should be relevant, timely, and shareable. Along with content on the main webpages, you need to have a blog that provides up-to-date content published on a regular basis. Another great idea is to include long-form guides and e, Books as they are typically more comprehensive and rank extremely well online.

This will help you move up in the search engine rankings. Your dental practice should use lots of images on the website. People are visual by nature, and if they only see a wall of text on your website, they’ll get overwhelmed and leave the site. Images do more than keep your visitors interested in your website.

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These tags tell the search engines what your images are. The best alt text tags contain descriptive keywords, so the search engines will match your images to searchers. Your dental practice website needs to link to authoritative sources as part of its SEO campaign. When your content links to an authoritative source, you build credibility with Google and other search engines.

You also need to incorporate an on-page linking strategy. Link to relevant pages on your website, so Google understands how the pages are related. There are also technical factors to consider with your on-page SEO campaign. Google wants users to have the best experience, and if the technical aspect of your website isn’t up to snuff, you’ll take a hit.

It’s wise to get help with your SEO campaign, so you can ensure it’s running smoothly. Off-page SEO refers to the actions taken off your website to build your SEO campaign. You might think these actions are out of your hands, but that’s not the case. With a properly managed SEO campaign, you can control these factors, as well.

You want your website to come up when people search for local dentists, so you need to incorporate a local search engine optimization (SEO) strategy. Then, when people search for “dentist near me” or “dentist in (city, state),” your practice will appear. This is critical if you’re going to grow your practice.

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Let’s look at some of the most vital components that are included in our local SEO strategy. What is Local SEO and Why is it Important for Dentists? Location-based keywords are the foundation of a local SEO strategy. These keywords let Google and other search engines know that they need to display your website when people search for a dentist in your area.

If your copy is stuffed with city and state terms, it won’t flow well. Keep the reader in mind while creating quality content that the search engines can index. Search engines and patients love quality content. You’re more likely to rank high in the results if you provide regular content with a local twist.

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