What Is The Best Dental Marketing Director Out There

Published Sep 22, 19
6 min read

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You can use this type of post content to show trends and interesting information to educate and entertain your audience.. Similar to the previous type of posts, visually compelling stat posts are a great way to show interesting information in an unusual way. You can use this type of content to address concerns around dental hygiene and compel your audience to take action to improve their health and visit your office..

Topics like caring for braces, flossing, and even denture care can be a great source of content for videos that your audience will find interesting and even share with their loved ones. Along with Organic Social Media, your dental office can also use paid social advertising to reach a targeted audience.

Some of the best ways to reach qualified leads are to target geographic areas near your dental office with relevant advertising through social media marketing.Social media is one of the major marketing avenues that businesses all over the world are taking to be able to improve their image and appeal to customers.

All dental practices are faced with the challenge of reaching patients in their area, competing with others get the word out about their services. However, there are three core dental marketing strategies that can help your practice cut through the clutter tobetter reach local patients. BE SOCIAL Utilizing social media channels in your practices’ dental marketing strategy is an easy and cost-effective way to directly engage with members of your community, who are all likely to have or know someone who has a social media account – in fact, statistics show that 69% of U.S.

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For example, showcasing that your office has a dental laser, which can be used to perform the same procedures that normally require shots, needles, anesthesia and longer recovery times, allows the patient to opt into a more modern and convenient treatment. For patients with a fear of drills and needles, or who simply want to spend less time in the dental chair and recovering, the option to find a dentist who uses laser technology is a prime (and easy) choice.

In addition to providing the patient access to the latest treatments, demonstrating your practice invests and understands innovative technology gives patients assurance that they are receiving the highest quality of care. Be Present To be the “go-to spot” for dental care in your community, it’s key to go to your community, by participating in events, Your presence can range from having a booth to hand out information, to having team members hand out water bottles at a race.

This grassroots approach lets locals see staff in a different setting and your practice as a pillar in the community. It also touts the benefit of allowing team members to get involved with charities and causes they care about. Ultimately the event should be aligned with your practice’s mission and interests.

It’s vital to keep your communication ever-sensitive to the stress the public and your patients are continuing to feel. Keep in mind that if there’s any sense that you’re focused on production over their general sense of well-being – trust will be lost! That said, the more you instill confidence through informative content, sensitive answers to their questions, and creating a safe patient experience – the trust will increase.

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Re-engage your marketing with organic content. Search tactics have (and should) shift a bit during this era, but the content will consistently deliver as it’s sensitive to patient needs. Assess your local SEO (Search Engine Optimization). Confirm that your Google My Business listings are thorough and present the essential details about your practice(s).

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Unless you're starting the new year overflowing with new patients, you need to have a strong dental marketing strategy in place. Even if you prefer to rely on referrals for new patients (which, of course, make the best new patients). Now, marketing can be a whirlwind, especially in the digital setting.

Their attention has become so thin that if they can't find exactly what they're looking for the moment they land on your website, then you've lost them. And painfully, you probably lost them to a competitor. It's all about optimising for new patient conversion. Taking a potential new patient down a digital journey that leads them to a positive real-world experience (i.

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We care about what we do. Remember, people crave authenticity online. Businesses that do this well will always come out on top. 3. Be Findable by Digital Assistants The popularity of voice search will rise exponentially in 2021. In fact, by 2022 it is projected that over 50 percent of households will have a smart speaker device.

Additionally, Google weights Maps search results based on review ratings – making it a key advantage (or disadvantage) for your SEO. For example, if you have an average 3. 2 star rating on Google, and a competitor has a 4. 7 rating, they'll have a better chance of ranking above you.

"I tell clients that when their patient expresses how much they've been helped, they should ask the patient to share their experience on Google when they get home." 6. Overcome Social Media Fatigue Social media isn't some new, sophisticated phenomenon. But it's still a powerful channel. Sarah Hassildine, Director at Smile Marketing, puts it this way: "When it comes to Facebook and Instagram, I think about how more and more dentists are realizing it's a great way to get themselves out there.

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What they're doing in their community. What patients are saying about them. Interactive content is another way to break through the noise. Run a poll on your Facebook page, ask a question (i. e. "What's the number-one thing that makes you smile?")… Whatever you can do to keep your followers engaged and wanting more.

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Spread Your Influence It's time to improve your E.A.T. And no, this has nothing to do with food. E.A.T. stands for Expertise, Authoritativeness, and Trustworthiness. It's a relatively new concept that connects the dots between you (as a person) to your online presence. After all, you are more than just lines of developer code.

Email automation allows you to send time- or action-triggered campaigns to your patient list. For example, you could automate a monthly newsletter. Or you could automate a new patient survey that is sent following a patient's first appointment. During the pandemic, we have supplied numerous amounts of email campaigns to our clients to ensure they are communicating with patients during an uncertain time.

While you do have to be more creative with email (due to inbox competition and message fatigue), it's still one of the most fruitful dental clinic marketing channels. Not to mention, it offers one of the greatest returns on investment. : For every $1 spent, email marketing generates $38 in ROI.